Mar
7
My Sources
Filed Under Uncategorized |
Real shop in facebook world breathes life into Mars
-Since 80% of people who use facebook have sent virtual gifts, a new gifting application (Mars Celebrate) allows users to send mars candy bars to friends. They simply pay for the gifts via PayPal account.
http://www.nytimes.com/2007/10/25/technology/24cnd-facebook.html
-Microsoft pays 240 million for a 1.6 percent stake in the company. Microsoft competing with Google for internet advertising, new operarting platform opened in may 2007 invites third part developers to make new tools for the website and share in advertising revenues.
-The article examines Slide, a leading producer of the tiny Web applications known as widgets that present supplementary information through a small window on a desktop computer. Widgets often appear on online social network sites, and surveys indicate they reach a fifth of all Internet users. Widget makers, however, have not been able to translate this reach into advertising revenues. The social network MySpace does not permit advertising-supported widgets.
- Nov. 2nd 2007 the launch of project beacon, an effort to work with third parties and gain access to very specific user data. Third parties give information about what a user buys in return for a trackback in the news feed.
Microsoft won the deal over rights to advertise on facebook outside the U.S. until 2011.
Generation Myspace is getting fed up
Annoyed with the ad deluge on social networks, many users are spending less time on the sites
Ad servers opt for opt-out in proposed privacy code
The article focuses on Web sites that are planning to make their application program interface (API) available to developers. Facebook, aimed at college students and a pioneer in opening up its API, will move its developer program out of beta testing. Rivals such as News Corporation’s MySpace.com, LinkedIn, Friendster and Google’s orkut are expected to follow suit and open their code to third-party developers in 2007 as well.
Google coding tools open alternatives to facebook
The article reports on Google Inc.’s new open set of application programming interfaces (APIs) for the social networking sector. It is stated that Opensocial from Google could challenge the dominance of Facebook, which is built on proprietary APIs. Opensocial has galvanised support from social networking websites such as Bebo, Linkedln and Fricndster. Business sites Salesforce.com and Oracle.com have also agreed to adopt the APIs. It is informed that Opensocial lets third-party developers build applications with minimal modification.
60 Leading Consumer and Internet Brands Announce Participation in New Ad System“Facebook Ads represent a completely new way of advertising online,” Zuckerberg told an audience of more than 250 marketing and advertising executives in New York. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do.”
Facebook users are opposing the new News Feed
somebody is suing blockbuster and facebook because they violated personal information act.
Will allow users to monitor and delete cookies created by project beacon advertising system.
Jonathan Abrams started up Friendster, which turned out to be one of the biggest dissapointments of what it could’ve been.