Mar
30
Research Proposal
Filed Under Uncategorized |
Title: Advertising on Facebook, Future of Marketing. Pete Todaro, ENGL 202
Abstract: My paper will look at how social networking sites are making lots of cash with interesting new ways to advertise. How does information in a users profile allow facebook to send targeted advertising to them on their site? How do third party developers get free advertising on the site in return for personal user information?
Introduct: The topic is simply internet advertising on social networks; How are the owners of these sites targeting advertisements based on user information? This topic is of relevance to web developers because they stand to profit if facebook incorporates their application on the site. The third party developer gives facebook personal user information in return for a back link to their own site. Another group that would join the conversation would be advertising teams for major companies. Researchers at eMarketer say global ad spending on these sites shot up 155%, to 1.2 billion.
The users of facebook and myspace should be interested in this conversation because they have to look at these advertisements in their daily life. Some users are getting sick of all the advertisements being thrown at them. I have actually heard of people getting advertisements about what their friends are buying online, thus spoiling the surprise of an intended gift.
Fieldwork Statement: Using my own facebook profile, I intend to create a group that asks people to tell me what type of ads they usually get, and how do they think the ad is targeted toward themselves. If I can get enough people to participate I can obtain first hand information on how the advertisements are targeted toward different demographics.
Real shop in Facebook world Breathes life into Mars-Since 80% of people who use facebook have sent virtual gifts, a new gifting application (Mars Celebrate) allows users to send mars candy bars to friends. They simply pay for the gifts via PayPal account.Facebook unveils facebook ads60 Legal Consumer and Internet Brands Announce Participation in New Ad System “Facebook Ads reopresent a completely new wat of advertising online,” Zuckerberg told an audience of more than 250 marketing and advertising executives in New York. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do.” Microsoft Pays $240 million for stake in Facebook
-Microsoft pays 240 million for a 1.6 percent stake in the company. Microsoft competing with Google for internet advertising, new operarting platform opened in may 2007 invites third part developers to make new tools for the website and share in advertising revenues.
Can Slide Balance User-Ad Seesaw?
-The article examines Slide, a leading producer of the tiny Web applications known as widgets that present supplementary information through a small window on a desktop computer. Widgets often appear on online social network sites, and surveys indicate they reach a fifth of all Internet users. Widget makers, however, have not been able to translate this reach into advertising revenues. The social network MySpace does not permit advertising-supported widgets.
Project Beacon
- Nov. 2nd 2007 the launch of project beacon, an effort to work with third parties and gain access to very specific user data. Third parties give information about what a user buys in return for a back link to their site in the news feed.
Friend Accepted
The article discusses negotiations between Microsoft Chief Executive Officer Steve Ballmer and Facebook over purchasing a share of the firm. Microsoft is hoping to compete with Google Inc., which won a deal to supply advertisements for the social network site MySpace, in the market for online advertising.
Generation Myspace is getting fed-upSocial network users are spending less time on the site because of unwanted ads.Ad servers opt for opt-out to proposed privacy settingsThe article reports that the Internet industry’s major third-party advertising servers have told marketers and advertising agencies that they will let consumers opt out of individualized profiles even when no data are personally identifiable. According to industry experts, the campaign of the group to expand the scope of privacy limits is a major risk. Social networking sites open up
The article focuses on Web sites that are planning to make their application program interface (API) available to developers. Facebook, aimed at college students and a pioneer in opening up its API, will move its developer program out of beta testing. Rivals such as News Corporation’s MySpace.com, LinkedIn, Friendster and Google’s orkut are expected to follow suit and open their code to third-party developers in 2007 as well.
Google coding tool opens up alternatives to facebook
The article reports on Google Inc.’s new open set of application programming interfaces (APIs) for the social networking sector. It is stated that Opensocial from Google could challenge the dominance of Facebook, which is built on proprietary APIs. Opensocial has galvanised support from social networking websites such as Bebo, Linkedln and Fricndster. Business sites Salesforce.com and Oracle.com have also agreed to adopt the APIs. It is informed that Opensocial lets third-party developers build applications with minimal modification.
Bibliography:
Jay, Rufus. “Real Facebook shop in virtual world breathes life into Mars.” Marketing Week (01419285) 31.7 (21 Feb. 2008): 14-14. Business Source Premier. EBSCO. [Library name], [City], [State abbreviation]. 26 Mar. 2008 .
Ante, Spencer E., and Catherine Holahan.. “Generation MySpace Is Getting Fed Up.” Business Week (18 Feb. 2008): 54-55. Business Source Premier. EBSCO. [Library name], [City], [State abbreviation]. 27 Mar. 2008 .
Kharif, Olga. “Social-Networking Sites Open Up.” Business Week Online (13 Feb. 2007): 10-10. Business Source Premier. EBSCO. [Library name], [City], [State abbreviation]. 30 Mar. 2008 .