In my abstract, I effectively posed the questions that I am researching like how does information in a users profile allow facebook to send targeted advertising and how are third party advertisers associated with facebook.  There were some aspects of the subject that were lacking.  How does it work? How are users reacting? Why is this type of advertising more effective than regular web pages?

The fieldwork statement is not very likely to be of use to me nor is it likely I could get participants in to help in my personal research.  At this point I doubt individual fieldwork would be helpful.

 

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